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Having known many exercise/sports coaches, I am impressed by the way Barry changes his coaching style to suit the people in the class. For example, women generally respond well to lots of positive encouragement. I think it’s because the early socialization of girls often leaves them feeling less confident of themselves and their abilities than boys, so more encouragement is needed. I’ve known male sports coaches trying to use the same techniques as they would for men (teasing, provoking, …

About Us

Prime Energy the story…

Prime Energy is now in its fourth decade of health related fitness.

During this time the company has grown from strength to strength under the guidance of founder Barry Grinham, who alone has conducted in excess of 13,000 hours of personal training, besides a wealth of classes.

Based in the Cotswold village of Kirtlington, the company operates from a number of venues in the region. One of which being Brookes University Centre for Sport (, a well established centre for sporting excellence and human performance.